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환대기업의 신뢰, 가치, 충성도의 구조적 관계 ― 골프장을 중심으로 ―A Structural Relationship among Trust, Value and Loyalty in Hospitality Industry ― Focus on the Golf Country Club ―
- Other Titles
- A Structural Relationship among Trust, Value and Loyalty in Hospitality Industry ― Focus on the Golf Country Club ―
- Authors
- 유현순
- Issue Date
- Aug-2009
- Publisher
- 한국사회체육학회
- Keywords
- hospitality; trust; value; loyalty
- Citation
- 한국사회체육학회지, v.37, pp 607 - 620
- Pages
- 14
- Journal Title
- 한국사회체육학회지
- Volume
- 37
- Start Page
- 607
- End Page
- 620
- ISSN
- 1229-358X
2733-9114
- Abstract
- The purpose of this study was to analyze the causal relationship among trust in the front-line employee, trust in facility and operation of the golf country club, value and loyalty. To accomplish the purpose of the study, questionnaire was carried out by the customers who play within recent three months in the regular golf course which has 18 holes. Frequency analysis, reliability analysis, confirmatory factor analysis and structural equation model analysis were carried out by SPSS(window ver. 12.0) and LISREL(ver. 8.52). The results were as follows. First, trust in the front-line employee doesn't influence on value and loyalty remarkably. Second, trust in facility and operation of the golf country club influences on value and loyalty directly and especially loyalty by the medium of the value strongly. Third, value which the customers recognize influences on loyalty remarkably.
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