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주거문화 광고에 표현된 품질관리 요소에 대한 연구 - 영상광고를 중심으로 -Study on Quality Control which is Expressed in Advertisement of Residential Culture - Focusing on Visual Advertisement -

Other Titles
Study on Quality Control which is Expressed in Advertisement of Residential Culture - Focusing on Visual Advertisement -
Authors
최준오박석수
Issue Date
Aug-2011
Publisher
한국문화공간건축학회
Keywords
Quality Control; Advertisement; Quality Control; Advertisement; 품질관리; 광고
Citation
한국문화공간건축학회논문집, no.35, pp 59 - 66
Pages
8
Journal Title
한국문화공간건축학회논문집
Number
35
Start Page
59
End Page
66
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/54793
ISSN
1738-818X
Abstract
Advertisement has effects which introduce the strong points of a product to consumers and then let the consumers buy the products. The visual advertisement of construction company, which started in 1990s, has its trend while it has been changing its characters as time goes by. This study investigates and analyzes the driving factors which determine product and service quality. And it will be reflected in the advertisement of residental culture in order to help consumers make right decisions.
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미술대학 > 환경디자인과 > 1. Journal Articles

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