유비쿼터스 환경의 발전 단계에 따른 패션 제품 구매행동 연구Fashion Product Purchase Behaviors in the Development Stages of Ubiquitous Environment
- Other Titles
- Fashion Product Purchase Behaviors in the Development Stages of Ubiquitous Environment
- Authors
- 정미재
- Issue Date
- May-2006
- Publisher
- 한국복식학회
- Keywords
- ubiquitous environment(유비쿼터스 환경); fashion shopping orientation group(의복 쇼핑성향 집단); purchase decision making(구매의사결정)攀Mijae Chung; E-mail: brand98@hanmail.net攀攀; ubiquitous environment(유비쿼터스 환경); fashion shopping orientation group(의복 쇼핑성향 집단); purchase decision making(구매의사결정)攀Mijae Chung; E-mail: brand98@hanmail.net攀攀
- Citation
- 복식, v.56, no.4, pp 33 - 47
- Pages
- 15
- Journal Title
- 복식
- Volume
- 56
- Number
- 4
- Start Page
- 33
- End Page
- 47
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/54820
- ISSN
- 1229-6880
- Abstract
- In 21 century, the ubiquitous environment is advanced fast through the so-called digital convergence. This research expects what is the next generation of traditional fashion product purchase behaviors. The purpose of this study is to analyze the fashion product purchase decision making in the development stages of ubiquitous environment. The quantitative investigation was executed for 487 collegians and the data were analyzed with Frequency, percentage, ANOVA, Duncan test and multiple regression by using SPSS win version 10 package.The results of this research were as followed: First, in the 1st stages of ubiquitous developmental environment, using internet pc or mobile phone was analyze the difference between fashion shopping orientation group and purchase restricted factor Second, as a result of the factor analysis of the ubiquitous 2nd stages, four lower dimensions were made: giving information; wearable effect; buying facility; interest from purchase. as a resulf of ANOVA, there were any differences between fashion shopping orientation group and ubiquitous 2nd stages. Third, in the 3rd stages of ubiquitous developmental environment, there are differences between fashion shopping orientation group and ubiquitous 3rd stages. And the result from regression analysis of the ubiquitous 2nd stages and 3rd stages showed that buying facility factor in increasing need recognition, wearable effect factor in fashion information acquisition, giving information factor in have a intention to buy in ubiquitous #3 condition are most influential.
- Files in This Item
-
Go to Link
- Appears in
Collections - ETC > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.