20~30대 남성의 의복태도와 가방구매에 관한 연구Fashion Attitude and Bag Purchase Behaviors of Males in their 20s-30s
- Other Titles
- Fashion Attitude and Bag Purchase Behaviors of Males in their 20s-30s
- Authors
- 김정우; 진선영
- Issue Date
- Mar-2011
- Publisher
- 한국의류학회
- Keywords
- 의복태도; 가방구매행동; 선택기준(고려속성); 가방추구혜택; Fashion attitude; Bag purchase behaviors; Selection criteria; Bag pursuit benefit
- Citation
- 한국의류학회지, v.35, no.3, pp 267 - 280
- Pages
- 14
- Journal Title
- 한국의류학회지
- Volume
- 35
- Number
- 3
- Start Page
- 267
- End Page
- 280
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/54897
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, χ2-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.
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