전통 이미지를 활용한 한국적 패션 컨셉 개발 -신라 여성 복식을 중심으로-

Abstract

This paper accomplishes the following points: First, the costume style held by women in the Silla dynastyare examined. Second, a new fashion concept is drawn from Silla's costume images with lessons fromanalyzing how major brands from China and Japan have adopted their own traditional images. Third, a Koreanfashion concept is crafted to reflect important modern fashion design factors. The conclusions of thisstudy are: The concept of Korean fashion using Silla costume image based on the 2015 S/S trend was developedand suggested as: ‘Harmony of Contrast’, new beauty created by mutually contrasting things; ‘Timeless’transcending time-space flowing from the past, present, to future; ‘Empathy’ where past and present areharmonized; ‘Modern with Antique’ expressing a new style modernism where the old retains value. The effortsto express identity via conceptualization of Korean fashion are an effective strategy that satisfies thegoals of setting Korea's fashion design apart from others and spreading Korean culture.