대학생들의 인터넷 스포츠 웹사이트 이용동기 신뢰 만족 및 재이용의 관계

Abstract

This study researched users of sports related website of graduate students who use internet often and are core of the future consumption. This study's purpose is to provide basic data to help revitalize and efficiently manage the sports website by giving organized and pragmatic data which correspond with appetite of users of sports website. The result can be summarized as follows. First, as we analyzed the influence of motivation factor of using website to reliability, social composition and economical factor had significant influence on reliability. Second, as we analyzed the influence of motivation factor of using website to satisfaction and comfort, economical factor had significant influence on satisfaction. Third, as we analyzed the influence of motivation factor of using website to re-browsing frequency and social composition, economical factor had significant influence on re-browsing frequency. Fourth, as we analyzed the influence of reliability and satisfaction factor of website to re-browsing frequency, satisfaction factor had significant influence on re-browsing frequency.