골프 연습장 고객만족이 이용환경과 재구매에 관한 연구

Abstract

The purpose of this study was to examine a conceptual model among using environment and using satisfaction and desire to stay in golf driving range facilities. For quantitative research, the subjects of this study selected 500 citizens in Seoul who used golf driving range with cluster sampling and simple random sampling to be completed self-administration questionnaires. 473 questionnaires were used for data analysis after dropping incomplete 27 questionnaires. The data was analyzed by Windows SPSS 10.0 Version and AMOS 4.0 Version. Statistical methods used in this study were frequency analysis, independent sample t-test, one-way ANOVA, and Path analysis.In conclusion, Path analysis demonstrated that reliability-age, leisure expense were negatively associated with accessibility, attraction, cleanness, and promotion. Score was also found to be negatively related to the accessibility, attraction, and cost, and promotion. And both demographic characters including reliability-age, score, leisure expense and range environment were negatively associated with repurchase behavior Intention.