스포츠 웹사이트 몰입, 만족 및 재이용 관계

Abstract

The main idea of this research is to demonstrate how sport website immersion and satisfaction affect the re-browsing of the website, and the purpose of this study is to provide basic data which is necessary for the framework and the management of sport websites. The results of this study are as follows:First, Emotional, continuous and normative immersion of the sport websites has a meaningful effect on the satisfaction. Second, Emotional, continuous and normative immersion of the sport websites has a meaningful effect on the re-browsing. Third, Satisfaction of the sport websites has a meaningful effect on the re-browsing. In conclusion versatile efforts to enhance the immersion and satisfaction which affect the re-browsing of the sport websites are necessary. We need to develop a special system which enhances ethical obligation abd confidence by providing various conveniences and offering informations, advertisement and campaign of the sport websites. Also, we need to attract websurfers and maintain persistent relationship with them for their big satisfaction.