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商業施設의 利用에 관한 消費者의 行態分析 硏究 - 일산지역의 사례를 중심으로 -A Study of the consumer's behaviour related to use of the commercial facility - The case study of ILSAN zone -

Other Titles
A Study of the consumer's behaviour related to use of the commercial facility - The case study of ILSAN zone -
Authors
장동훈정승영이옥동
Issue Date
Aug-2003
Publisher
한국부동산학회
Citation
부동산학보, v.20, pp 165 - 178
Pages
14
Journal Title
부동산학보
Volume
20
Start Page
165
End Page
178
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/60478
ISSN
1598-4567
Abstract
1. CONTENTS(1) RESEARCH OBJECTIVESAnalysis of this research and this case study are related to retail management and planning issues. Issues covered include theories of trade area analysis, consumer patronage behavior, strategic planning, store atmosphere, merchandise planning, physical accessibility to commercial facilities and buying, pricing, location, and customer support services. (2) RESEARCH METHODempirical analysis: market reserch, survey reserch
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사회과학대학 > 행정학과 > 1. Journal Articles

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