할인점 의류제품의 구매의도 충동구매에 관한 연구A study on the Buying Intention and Impulse Buying of Discount Store Apparel
- Other Titles
- A study on the Buying Intention and Impulse Buying of Discount Store Apparel
- Authors
- 정영주; 장은영; 이선재
- Issue Date
- Jan-2002
- Publisher
- 한국복식학회
- Citation
- 복식, v.52, no.1, pp 37 - 52
- Pages
- 16
- Journal Title
- 복식
- Volume
- 52
- Number
- 1
- Start Page
- 37
- End Page
- 52
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/60744
- ISSN
- 1229-6880
- Abstract
- The purpose of this study was investigate influential factors on he buying intention and the impulse buying of discount store apparel. Data were collected by randomly surveys and the subject was married women. SPSS PC+ 8.0 was used to analyze the data. The factors to influence on the buying intention of discount store apparel were perceived money value, store image, brand familiarity, differentiated needs, perceived risk, perceived quality, voluntary performance. It was found that perceived money value affected buying intention and that perceived quality affected the satisfaction after buying. The factors to influence on impulse buying of discount store apparel were environmental stimulus, useful stimulus, emotional stimulus, situational stimulus of consumer. The relationship between stimulus factors of impulse buying and influenced factors of buying intention was that store image affected useful stimulus and differentiated needs affected emotional stimulus.
- Files in This Item
-
Go to Link
- Appears in
Collections - 생활과학대학 > 의류학과 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/60744)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.