21세기 패션에 나타난 인트라컬추럴리즘(Intraculturalism)에 관한 연구A Study on Intraculturalism in 21st Century Fashion
- Other Titles
- A Study on Intraculturalism in 21st Century Fashion
- Authors
- 양숙희; 정세희
- Issue Date
- Jan-2009
- Publisher
- 한국복식학회
- Keywords
- intraculturalism(인트라컬추럴리즘); culture(문화); fashion(패션)
- Citation
- 복식, v.59, no.1, pp 119 - 135
- Pages
- 17
- Journal Title
- 복식
- Volume
- 59
- Number
- 1
- Start Page
- 119
- End Page
- 135
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/7713
- ISSN
- 1229-6880
- Abstract
- The purpose of this study was to examine formative aesthetic characteristics and aesthetical value
of the intraculturalism expressed in contemporary fashion and to confirm the functions of intraculturalism
to establish, visualize, perform the racially indeterminate, ethnically neutral, culturally
diverse or ambiguous identity. For this study, the applications of the intraculturalism shown
in mass media and consumer culture, such as music, fashion advertisements and collections of
high fashion designers from 2004 to 2008 have been analyzed and compared. The results were
as follows: The Intraculturalism is reflected in the muticultural music such as Afropean, Jawaiian,
Reggaeton and Asian Hip Hop. Intracultural music genres create the hybrid music and fashion
culture through mixing, matching and blending one and another culture. Advertisement campaigns
for Louis Vuitton, YSL Beauty, Gap and H&M stores have all purposely highlighted models
with mixed racial heritage. It is reflected in the latest youth fashion market trend using face
that are ethnically ambiguous. The increasingly multiracial, multicultural population is due to intermarriage
and waves of immigration. The rising mixed race designers, Narciso Rodriguez,
Hussein Chalayan, Vera Wang and DooRi Chung, not only compromise and amalgamate different
cultural elements of their heritage and contemporary life but also create new look and fashion
image. The characteristics of intraculturalism expressed in the 21st century fashion could categorized
into de-genre, de-nationality, de-race and de-culture.
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