Omni-Channel Strategies in Response to the Showrooming Phenomenon in Department Stores -A Case Study of Macy's-
DC Field | Value | Language |
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dc.contributor.author | Oh, Jeongsook | - |
dc.contributor.author | Lee, Seunghee | - |
dc.date.available | 2021-02-22T11:13:21Z | - |
dc.date.issued | 2017-06 | - |
dc.identifier.issn | 1225-1151 | - |
dc.identifier.issn | 2234-0793 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/8308 | - |
dc.description.abstract | A Showrooming phenomenon has emerged due to the rapid growth of the on-line shopping market and is associated with consumer shopping patterns. This phenomenon is resulted in new strategies such as the Omni-Channel strategy that are now being employed by the off-line retail industry to meet the needs of consumers who seek information on-line. In particular, human services provided in department stores (which still occupy an important place in the off-line retail industry) are reaching limitations in the ability to maintain consumers. This study provides basic data for the Omni-Channel strategy of domestic department stores by researching and analyzing Omni-Channel strategy cases in Manhattan. This study dissects and analyzes the Showrooming phenomenon and the development of the Omni-Channel strategy through a literature review as well as analyzes the Omni-Channel success case of Macy's department store. The findings indicate that the use of the Omni-Channel strategy by Macy's department store has solved the problem of Showrooming, by integrating on-line and off-line shopping to provide an efficient and convenient shopping experience for consumers. The Omni-Channel strategy offers a means for off-line stores to connect to the online shopping behavior of consumers. The results suggest the need for an organic combination of on-line and off-line distribution channels to adapt to changes in consumer shopping patterns due to a recession in the domestic market. © 2017, The Korean Society of Clothing and Textiles. | - |
dc.format.extent | 14 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | Korean Society of Clothing and Textiles | - |
dc.title | Omni-Channel Strategies in Response to the Showrooming Phenomenon in Department Stores -A Case Study of Macy's- | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.doi | 10.5850/JKSCT.2017.41.3.393 | - |
dc.identifier.scopusid | 2-s2.0-85031005079 | - |
dc.identifier.bibliographicCitation | Journal of the Korean Society of Clothing and Textiles, v.41, no.3, pp 393 - 406 | - |
dc.citation.title | Journal of the Korean Society of Clothing and Textiles | - |
dc.citation.volume | 41 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 393 | - |
dc.citation.endPage | 406 | - |
dc.type.docType | Article | - |
dc.identifier.kciid | ART002242294 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Consumer behavior | - |
dc.subject.keywordAuthor | Macy's department store | - |
dc.subject.keywordAuthor | Omni-Channel | - |
dc.subject.keywordAuthor | Showrooming | - |
dc.identifier.url | http://www.jksctxml.co.kr/past/view.asp?a_key=3527372 | - |
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