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정부 홍보책임자 개방직 도입과 인크로치먼트의 상관관계 연구A Longitudinal Study Of Korean Government’s New Communication Policy and Encroachment
- Other Titles
- A Longitudinal Study Of Korean Government’s New Communication Policy and Encroachment
- Issue Date
- Feb-2007
- Publisher
- 한국언론정보학회
- Keywords
- Policy communication; Encroachment; Professionalism; PR 지향성; 전문성; 스키마; 인크로치먼트; PR 테크니션; PR 매니저1. 문제제기 및 연구목적PR 커뮤니케이션 환경의 빠른 변화는 세계적 추세로 보인다 . 미국; 유럽; 아시아 각지에서는 PR 관련 인력의 수요가 급증하고 있고; 대학 강좌 개설이 산업과 학생들의 요구를 충분히 수용하지 못할 정도다 . 한국의 상황도 마찬가지로 최근 전문 PR 시장구조가 이전의 미디어 관계 중심에서 컨설팅 중심 전문서비스의 영역으로 옮겨가는 등 양적 질적
- Citation
- 한국언론정보학보, v.37, no.1, pp 171 - 203
- Pages
- 33
- Journal Title
- 한국언론정보학보
- Volume
- 37
- Number
- 1
- Start Page
- 171
- End Page
- 203
- ISSN
- 1598-3757
- Abstract
- Since 2003, Korean government went thru biggest and the most significant 'innovation' communicating the government itself as well as its policies. Following Jo's research design conducted in 2003 (published in 2004), this study adopted a longitudinal design to see how Korean government agencies have been changed by the president 'Noh' administration. The concept, 'encroachment' has been utilized to measure professional level of public relations departments of Korean government agencies. 'Encroachment' occurs when a communication department is managed by a person without proper experience or education/training in the field of public relations. After interviewing public relations managers (19 from central agencies, 16 from local government), encroachment has been found to be 'almost not changed' while, opportunities for professional 'on the job' training increased to a certain level.
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Collections - 사회과학대학 > 홍보광고학과 > 1. Journal Articles
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