Development of a Reference Model to Analyze Value Co-Creation in Mobile Platform Business: From an Ecosystem View

Abstract

A mobile platform business is characterized by a value network in which stakeholders collaborate to create value centered around a mobile platform. This value network is viewed as an ecosystem because its structure is re-organized to the dynamic, changing relationships among the stakeholders. By using the e3-value, which is an ontological modeling approach, this study proposes a reference model for examining this value architecture of mobile platform businesses. In the proposed reference model, a mobile platform business is viewed as a structure for resource exchange among actors for value co-creation. In this study, this model is further adapted to real business cases to identify how mobile platform business varies in dynamic business contexts. The results provide guidelines for the development of a business model for mobile platform business, and will be applicable to make policy strategies for establishing a collaboration network in different innovation contexts including industrial and regional innovations.