A field study using an adaptive in-house pricing model for commercial and industrial customers in Korea

Abstract

Demand response programs provide customers with economic incentives for load reductions at times of high market prices and system reliability constraints. One type of demand response programs, price-based program, induces customers to respond to changes in product rates. However, some large-scale customers find it difficult to change their electricity consumption patterns, even with rate changes, because their electricity demands are commercial and industrial. This study proposes an adaptive in-house pricing model for large-scale customers, particularly those with multiple business facilities, for self-regulating price-based program. The adaptive in-house pricing model charges higher rates to customers with lower load factors by employing a peak-to-off-peak usage ratio in order to reduce usage at times of high prices at each facility. This study analyzes the daily electricity consumption patterns of large-scale customers through a field trial of the proposed pricing model at a telecom company with 447 offices and worksites for one month. The results show that the pricing model corresponds to average reductions of 3.54-28.69% during peak-demand times for four different types of workplaces. However, reductions in electricity consumption during off-peak periods did not show a significant difference. The results of this study prove that this proposed pricing model can be successfully applied to large-scale operations.