호텔경쟁전략을 위한 Porter의 가치활동과 성공요인의 비교분석Porter’s Value Activities for Competitive Strategy vs. Key Successful Factors in the Hotel Sector
- Other Titles
- Porter’s Value Activities for Competitive Strategy vs. Key Successful Factors in the Hotel Sector
- Authors
- 최기탁
- Issue Date
- Oct-2005
- Publisher
- 한국관광학회
- Keywords
- 가치사슬모형; 가치활동; 호텔경영; 경영전략; 성공요인
- Citation
- 관광학연구, v.29, no.2, pp 111 - 130
- Pages
- 20
- Journal Title
- 관광학연구
- Volume
- 29
- Number
- 2
- Start Page
- 111
- End Page
- 130
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/9177
- ISSN
- 1226-0533
- Abstract
- The value chain model suggests that a firm’s individual value activities provide competitive advantage, which derives from cost leadership and differentiation. This article examines how these different value activities could be of the key successful factors(KSFs) within the hospitality industry, namely the hotel rooms division. Author shows that the value activities important to cost leadership or differentiation are not the same as the KSFs. Every Porter’s value activity can be considered a KSF but value activities identified in the value chain model do not include all KSFs. In conclusion, value activities and KSFs may complement each other for establishing a better strategy.
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