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무용 공연의 관람환경과 관람지속욕구 및 관람만족의 관계The Relationship between Spectating Environment and Desire to Stay or Satisfaction of Spectating in Public Performance of Dancing

Other Titles
The Relationship between Spectating Environment and Desire to Stay or Satisfaction of Spectating in Public Performance of Dancing
Authors
정옥조조송현장경로
Issue Date
May-2004
Publisher
한국체육학회
Keywords
spectating environment; desire to stay; spectating satisfaction; dancing; spectating environment; desire to stay; spectating satisfaction; dancing
Citation
한국체육학회지, v.43, no.3, pp.549 - 558
Journal Title
한국체육학회지
Volume
43
Number
3
Start Page
549
End Page
558
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/9625
ISSN
1738-964X
Abstract
The purpose of this study was to find the relationship between spectating environment and spectating satisfaction including desire to stay in public performance of dancing. In detail, this study was first, to verify the relationship between spectating environment and desire to stay in public performance of dancing, second, to examine spectating environment and spectating satisfaction. The population of this study was spectator who attended at public performance of dancing in Seoul. Using convenient sampling method, 873 were asked to respond the survey instrument. Out of 873 data, 807 data were finally used for this study. The result of the reliability check up was here below; accessibility α=.714, attraction α=.741, cleanness α=.666, spectating cost α=.638, spectating promotion α=.646, desire to stay α=.793, satisfaction of spectating α=.738. Also, validity check up through the confirmatory factor analysis using Amos 4.0 program. The statistical technique for data analysis were multiple correlation analysis and multiple regression analysis by SPSS/PC ver 10.0 program.The conclusions of this study were as follows: First, spectating environment influenced a positive effect on desire to stay. Especially, accessibility and spectating promotion had more effect on desire to stay. Second, spectating environment influenced a positive effect on satisfaction of spectating. Especially, accessibility and spectating promotion had more effect on satisfaction of spectating.In summarizing the result of this study, marketer should concentrate on accessibility and spectating promotion among diverse spectating environment in managing the public performance of dancing. Through this kind of effort customer will be provided the better chance of having satisfaction during their spectating.
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