서비스 불평처리의 공정성 지각과 서비스 재이용의도 간의 관계: 서비스 불만내용의 조절효과
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 정기은 | - |
dc.contributor.author | 이서구 | - |
dc.date.available | 2021-02-22T11:26:20Z | - |
dc.date.issued | 2003-12 | - |
dc.identifier.issn | 1738-1576 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/9697 | - |
dc.description.abstract | Service complaints management for dissatisfied customers becomes a major factor to decide customer loyalty. This study proposes to explain how service complaints management effects on customer loyalty based on process-oriented equity and object-oriented equity in equity theory, and to explain how various situation variables such as service type and usage frequency moderates the above effects. The research findings shows that only process-oriented equity effects on intention for service, and only service type moderates the relationship. | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국항공경영학회 | - |
dc.title | 서비스 불평처리의 공정성 지각과 서비스 재이용의도 간의 관계: 서비스 불만내용의 조절효과 | - |
dc.title.alternative | A Study on the relationship between Perceived Equity in Resolution of Service Complaints and Intention for Service: Moderating Effect on Dissatisfaction of Service | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 한국항공경영학회지, v.1, no. 1, pp 53 - 62 | - |
dc.citation.title | 한국항공경영학회지 | - |
dc.citation.volume | 1 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 53 | - |
dc.citation.endPage | 62 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | domestic | - |
dc.identifier.url | https://kiss.kstudy.com/thesis/thesis-view.asp?key=2541193 | - |
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