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금액적 제약이 있는 할인 쿠폰의 소비자 상환의도에 관한 연구: 브랜드 명성과 조절초점을 중심으로
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문선영;
서찬주
Article
Issue Date
2018
Citation
상품학연구, v.36, no.1, pp 53 - 62
Publisher
한국상품학회
추가금액 지불시 구매할 수 있는 사은품에 대한 소비자의 구매의도에 미치는 영향: 소비자의 획득-거래효용, 할인추구성향, 브랜드 명성을 중심으로
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문선영;
서찬주
Article
Issue Date
2019
Citation
상품학연구, v.37, no.2, pp 41 - 51
Publisher
한국상품학회
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