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Results 1-1 of 1 (Search time: 0.001 seconds).
The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responses
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Burnasheva, Regina;
Suh, Yong Gu
Article
Issue Date
2022
Citation
Journal of Marketing Communications, v.28, no.4, pp 343 - 359
Publisher
Routledge
1
Discover
Subject
brand affection
1
Celebrity endorser’s credibility
1
parasocial relationship
1
Date Issued
2022
1
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