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브랜드 액티비즘에 대한 소비자 인식이 구매의도에 미치는 영향: 호혜성과 신뢰의 매개효과와 이슈 관여도의 조절효과를 중심으로
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박양희;
서용구
; 김홍남
Article
Issue Date
2023
Citation
상품학연구, v.41, no.2, pp 99 - 109
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한국상품학회
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