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은행기업이미지에 대한 소비자의 자아인식이 긍정적 감정, 선호도 및 만족도에 미치는 영향 연구
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홍재원;
옥경영
; 류주연
Article
Issue Date
2011
Citation
소비자정책교육연구, v.7, no.4, pp 21 - 41
Publisher
한국소비자정책교육학회
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홍재원
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consumer's self-perception
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corporate image
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positive emotion
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소비자 자아인식
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