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광고주의 그린신뢰도, 제품의 친환경 속성 중요도 지각, 친환경 주장유형이 그린광고효과에 미치는 영향에 관한 연구
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김미정; 한상필; 안보섭
Article
Issue Date
2014
Citation
광고학연구, v.25, no.6, pp 219 - 249
Publisher
한국광고학회
소비자의 쇼핑성향과 아트 컬래버레이션 광고유형이 구매의도에 미치는 영향
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김현아; 정만수; 안보섭
Article
Issue Date
2018
Citation
광고학연구, v.29, no.1, pp 33 - 58
Publisher
한국광고학회
스토리텔링 광고의 메시지 구성요소인 관련성, 진실성, 명확성과 제품 관여도가 광고 효과에 미치는 영향에 대한 연구
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정차숙; 한상필; 안보섭
Article
Issue Date
2013
Citation
광고학연구, v.24, no.6, pp 7 - 41
Publisher
한국광고학회
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Chung, Man Soo
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Famous Brand Seeking tendency)
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