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Results 1-1 of 1 (Search time: 0.003 seconds).
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence
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Kim, Taeyeon; Sung, Yongjun;
Moon, Jang Ho
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Issue Date
2020
Citation
TELEMATICS AND INFORMATICS, v.51
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Moon, Jang Ho
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Sung, Yongjun
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Brand anthropomorphism
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Consumer-brand relationships
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