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인스타그램상의 소비자 심리가 리타게팅 광고효과에 미치는 영향 연구: 정보적 타인영향력 민감성, 프라이버시 침해 우려, 충동구 매 경향성, 경험 개방성을 중심으로
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김보람;
한규훈
; 정만수
Article
Issue Date
2022
Citation
OOH광고학연구, v.19, no.3, pp 5 - 35
Publisher
한국OOH광고학회
1
Discover
Author
Han, Kyoo Hoon
1
Chung, Man Soo
1
Subject
Impulse buying tendency
1
Openess to experience
1
Retargeting advertising
1
경험 개방성
1
정보적 타인영향력 민감성
1
충동구매 경향성
1
Date Issued
2022
1
Type
Article
1
Language
KOR
1
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