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Results 1-1 of 1 (Search time: 0.002 seconds).
The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Noncelebrity Testimonial Advertising
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한규훈
; Tinkham, Spencer F.
Article
Issue Date
2007
Citation
아시아마케팅저널, v.9, no.2, pp 1 - 21
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한국마케팅학회
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Han, Kyoo Hoon
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testimonial advertisingI. Introdu...
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아시아마케팅저널
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