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Using Coupons in the New Era: A Cross-Cultural Analysis of Attitudes and Behaviors toward Offline Coupons and Online Coupons
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한규훈
; 이세진
Article
Issue Date
2008
Citation
마케팅관리연구, v.13, no.2, pp 59 - 79
Publisher
한국마케팅관리학회
1
Discover
Author
Han, Kyoo Hoon
1
Subject
consumer attitude
1
cross-national analysis
1
offline coupon
1
the theory of reasoned action
1
비교문화연구
1
오프라인쿠폰
1
최적 자극수준
1
합리적 행동이론
1
Date Issued
2008
1
Journal
마케팅관리연구
1
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