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Results 1-2 of 2 (Search time: 0.003 seconds).
The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Noncelebrity Testimonial Advertising
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한규훈
; Tinkham, Spencer F.
Article
Issue Date
2007
Citation
아시아마케팅저널, v.9, no.2, pp 1 - 21
Publisher
한국마케팅학회
소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향
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한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 124 - 149
Publisher
한국광고홍보학회
1
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Author
Tinkham, Spencer F.
1
Subject
관여도
2
ambush marketing
1
attribution
1
endorsement
1
sponsorship
1
sports marketing
1
testimonial advertisingI. Introdu...
1
귀인
1
스포츠마케팅
1
앰부시마케팅
1
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2008
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