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소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향
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한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 124 - 149
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한국광고홍보학회
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Han, Kyoo Hoon
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ambush marketing
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consumer attitude
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involvement
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sponsorship
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앰부시마케팅
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2008
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