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1인칭 시점 광고가 소비자 반응에 미치는 영향 소비자 사고 유형의 조절 효과와 실재감의 매개 효과를 중심으로
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전지혜; 이주희;
문장호
Article
Issue Date
2018
Citation
한국광고홍보학보, v.20, no.2, pp 5 - 36
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한국광고홍보학회
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전지혜
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