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스토리텔링 광고의 메시지 구성요소인 관련성, 진실성, 명확성과 제품 관여도가 광고 효과에 미치는 영향에 대한 연구
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정차숙; 한상필; 안보섭
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Issue Date
2013
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광고학연구, v.24, no.6, pp 7 - 41
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한국광고학회
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