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신제품에 있어서 광고유형이 소비자준거가격에 미치는 영향에 관한 연구
- Authors
- 서찬주
- Issue Date
- May-1997
- Publisher
- 한국광고업협회
- Pages
- 147
- Files in This Item
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Collections - 경상대학 > 경영학부 > 3. Books & Book Chapters
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