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The determinants of increasing uniqueness on perceived brand globalness of Korean and Chinese consumers

Authors
옥경영홍재원
Issue Date
Jul-2014
Publisher
International Information Institute
Citation
Information, v.17, no.7A, pp 3039 - 3044
Pages
6
Journal Title
Information
Volume
17
Number
7A
Start Page
3039
End Page
3044
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/10854
ISSN
1344-4500
1343-4500
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사회과학대학 > 소비자경제학과 > 1. Journal Articles

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사회과학대학 (소비자경제학과)
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