무용공연 서비스품질과 관람만족도 및 재관람 관계The Relation Among the Service Quality of Dance Performance, Spectators' Viewing Satisfaction and Respectating
- Other Titles
- The Relation Among the Service Quality of Dance Performance, Spectators' Viewing Satisfaction and Respectating
- Authors
- 이상일; 김윤희; 최형화
- Issue Date
- May-2009
- Publisher
- 한국사회체육학회
- Keywords
- service quality; satisfaction; respectating
- Citation
- 한국사회체육학회지, v.36, pp 223 - 233
- Pages
- 11
- Journal Title
- 한국사회체육학회지
- Volume
- 36
- Start Page
- 223
- End Page
- 233
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/13993
- DOI
- 10.51979/KSSLS.2009.05.36.223
- ISSN
- 1229-358X
- Abstract
- The analysis results of collected data through frequency analysis, factor analysis, reliability analysis, χ2-test, one-way ANOVA and multiple regression analysis are as follows. First, the results of service quality characteristics according to demographic variables indicate that gender shows significant differences in additional benefit factors, age shows significant differences in reliability and facilities. Second, the results of difference analysis of viewing satisfaction and re-spectating according to demographic variables indicate that age, occupation and academic background show significant differences in viewing satisfaction and re-spectating. Third, the results of multiple regression analysis to find out how service quality characteristics influence viewing satisfaction and re-spectating indicate that reliability, artistic quality and facilities have significant influence on viewing satisfaction and re-spectating.
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