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Product-Country Images:The Roles of Country-of-origin and Country-of-target in Consumers' Prototype Product Evaluations
- Authors
- Lee, Chan Woo; Suh, Yong Gu; Moon, Byeong-Joon
- Issue Date
- Mar-2001
- Publisher
- Haworth Press Inc.
- Citation
- Journal of International Consumer Marketing, v.13, no.3, pp 47 - 62
- Pages
- 16
- Journal Title
- Journal of International Consumer Marketing
- Volume
- 13
- Number
- 3
- Start Page
- 47
- End Page
- 62
- ISSN
- 0896-1530
- Files in This Item
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Collections - 경상대학 > 경영학부 > 1. Journal Articles
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