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제품과 국가이미지가 외국 원산지 제품의 평가에 미치는 영향The Role of Product and Country Images in Evaluation of Foreign Products
- Other Titles
- The Role of Product and Country Images in Evaluation of Foreign Products
- Authors
- Yong-Gu Suh; Jai-Beom Kim
- Issue Date
- Jun-2000
- Publisher
- 한국무역학회
- Citation
- Journal of Korea Trade, v.4, no.1, pp 107 - 122
- Pages
- 16
- Journal Title
- Journal of Korea Trade
- Volume
- 4
- Number
- 1
- Start Page
- 107
- End Page
- 122
- ISSN
- 1229-828X
- Abstract
- This paper examines the relationship between product image and country image in terms of the fit between their functional/symbolic images. A frame-work is suggested which matches product and country images in a 2^*2 matrix. The analysis, using the data collected from the student sample, proposes the product-country image framework and its strategic implications.
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