패션필름의 유형에 따른 이용자의 뇌파 반응 연구A Study of Users' EEG Responses to Different Types of Fashion Films
- Other Titles
- A Study of Users' EEG Responses to Different Types of Fashion Films
- Authors
- 이청순; 이승희
- Issue Date
- Apr-2023
- Publisher
- 한국의류학회
- Keywords
- 패션필름; 패션필름 유형; 뇌파; 인지반응; 감정반응; Fashion film; Fashion film type; Electroencephalogram(EEG); Cognitive response; Emotional response
- Citation
- 한국의류학회지, v.47, no.2, pp 323 - 336
- Pages
- 14
- Journal Title
- 한국의류학회지
- Volume
- 47
- Number
- 2
- Start Page
- 323
- End Page
- 336
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/151911
- DOI
- 10.5850/JKSCT.2023.47.2.323
- ISSN
- 1225-1151
2234-0793
- Abstract
- In the 21st century, fashion films are frequently used throughout the fashion industry. In particular, as videos have become an essential element and a communication tool of social media, they are becoming even more im- portant in the world of fashion. In this study, different types of short-length fashion films (< 0:60) in current use were derived, and the effects of on the cognitive and emotional responses of users were analyzed using electro- encephalogram(EEG) findings. EEG measurements were performed using Epoc+ on 31 healthy women aged 20-29 years after viewing six types of fashion films[fiction/well-made, fiction/user generated content(UGC), documentary/well-made, documentary/UGC, art/well-made, and art/UGC] in random order. The results dem- onstrate differences among four types of films. Specifically, alpha waves in the frontal lobe decreased more while watching documentary/UGC films than while watching art/well-made films. Gamma waves in the tem- poral lobe decreased more while watching fiction/well-made films than while watching documentary/UGC films. Furthermore, theta waves in the occipital lobe increased more while watching fiction/well-made films than while watching art/UGC films. These findings suggest that different types of fashion films can stimulate different parts of the brain that process thinking, cognition, emotion, and visual and auditory information and consequently evoke emotional responses.
- Files in This Item
-
Go to Link
- Appears in
Collections - 생활과학대학 > 의류학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.