Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
한류가 한국의 관광지 이미지와 관광객 의사결정에 미치는 영향The Effect of Korean Fever in Influcing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process
- Other Titles
- The Effect of Korean Fever in Influcing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process
- Issue Date
- Dec-2004
- Publisher
- 한국관광학회
- Keywords
- 한류; 관광지 이미지; 만족; 추천의도; 재방문의사; 관광객 의사결정
- Citation
- 관광학연구, v.28, no.3, pp 47 - 64
- Pages
- 18
- Journal Title
- 관광학연구
- Volume
- 28
- Number
- 3
- Start Page
- 47
- End Page
- 64
- ISSN
- 1226-0533
- Abstract
- The purposes of this study were threefold. First. it aimed to identify the satisfaction factors of Chinese travelers who visit Seoul due to their familiarity with `Korean Fever`: Second, it aimed to determine the relationships among satisfaction factors. country images. word-of-mouth referrals. and intentions to return. Third. it aimed to identify the relationships of the country`s image to other variables. Five hypotheses were examined by using the structural equation based on the analysis of the moment structure. The results of the study provided many useful implications in terms of academic and practical perspectives. It was determined that `Korean Fever` influenced the country`s image positively. as well as word-of-mouth referrals and intentions to return.
- Files in This Item
- Go to Link
- Appears in
Collections - 경상대학 > 경영학부 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.