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단골고객의 서비스애호도 결정요인에 관한 연구The roles of satisfaction, trust and switching cost in customer loyalty : An examination of the relational customer group

Other Titles
The roles of satisfaction, trust and switching cost in customer loyalty : An examination of the relational customer group
Authors
김종의이희정
Issue Date
Nov-2004
Publisher
한국고객만족경영학회
Keywords
atisfaction; trust; switching cost in customer loyalty; relational customer; service atisfaction; trust; switching cost in customer loyalty; relational customer; service; 서비스애호도; 단골고객; 서비스품질; 고객만족; 신뢰도; 전환비용; 재이용의도
Citation
고객만족경영연구, v.6, no.2, pp 259 - 286
Pages
28
Journal Title
고객만족경영연구
Volume
6
Number
2
Start Page
259
End Page
286
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/15984
ISSN
1229-859X
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경상대학 > 경영학부 > 1. Journal Articles

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