시니어의 고령친화식품 구매 유형에 따른 소비 실태

Abstract

The purpose of this study was to analyze the consumption status according to the type of purchase of senior-friendly food. To confirm the results, the survey was conducted on seniors aged 65 or older living in Korea. The collected data were analyzed using the SPSS 28.0 statistical program. This study showed that there were several differences in consumption of aged-friendly foods depending on the type of purchase. It was found that all types of purchases were highly interested in elderly-friendly foods and had purchase experience (p<0.001). When 64 people with purchase experience were surveyed, satisfaction was high (p<0.01) and repurchase intention was high (p<0.05). As for the preferred product type, 'Ready to eat' was the highest in all types (p<0.05), as for the preferred intake time, 'Every meal' was preferred in the effect expectation type and information pursuit type, and 'Snack' was preferred in the reputation expectation type (p<0.05). The substitute price for meals was the highest in '10,000∼15,000 won' in all types (p<0.05). Based on these results, it is judged that the type of purchase of elderly-friendly food can affect consumption. Therefore, companies will expand the development of elderly-friendly food that reflects the consumption characteristics of the elderly. In addition, the government should provide institutional support, such as developing programs to revitalize the elderly-friendly food market, so that seniors can form proper eating habits and live a healthy life.