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그린제품의 고객세분화에 관한 연구: 친환경 주방세제를 중심으로
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박상일
; 김미정
Article
Issue Date
2011
Citation
상품학연구, v.29, no.1, pp 165 - 179
Publisher
한국상품학회
서비스회복 노력에 대한 만족, 고객용서 및 고객행동의 영향관계: 실패의 지각된 심각성과 과거 실패경험의 조절효과를 중심으로
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김미정;
박상일
Article
Issue Date
2011
Citation
상품학연구, v.29, no.3, pp 151 - 165
Publisher
한국상품학회
1
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Author
Park, Sang Il
2
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2단계 군집분석
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customer forgiveness
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customer satisfaction with servic...
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customer segmentation
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eco-friendly dishwashing detergents
1
green consumer
1
green product
1
past failure experience
1
service failure severity
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service recovery
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