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IPTV 도입에 따른 국내 양방향 방송 매체간 경쟁 관계 비교 : 적소 이론의 적용
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한은정;
서보밀
Article
Issue Date
2010
Citation
한국전자거래학회지, v.15, no.4, pp 219 - 244
Publisher
한국전자거래학회
미디어 간 비교를 통한 IPTV 수용의 영향 요인 분석: 케이블방송, 위성방송과의 비교를 중심으로
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한은정;
서보밀
Article
Issue Date
2010
Citation
Entrue Journal of Information Technology, v.9, no.1, pp 45 - 60
Publisher
엘지씨엔에스
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Suh, Bomil
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한은정
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Gratification Opportunity
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Interactive Broadcasting Media
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양방향 방송 미디어
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Competitive Advantage
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Motivation Theory
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Niche Theory
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