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CSR활동 서술방식이 기업태도에 미치는 영향: 자기감시성과 해석수준이론을 중심으로
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이유리
; 남아영
Article
Issue Date
2020
Citation
상품학연구, v.38, no.1, pp 99 - 104
Publisher
한국상품학회
감각추구 성향이 주류 제품 태도에 미치는 영향: 제품 사전지식의 조절효과를 중심으로
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남아영;
이유리
Article
Issue Date
2020
Citation
상품학연구, v.38, no.5, pp 171 - 176
Publisher
한국상품학회
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Lee, Yoo Ri
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alcohol product
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construal level theory
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product prior knowledge
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psychological distance
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self-monitoring
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sensory-seeking
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감각추구 성향
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