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온라인 커뮤니티 크라우드소싱 번역 —비키(Viki)의 참여 자막번역을 중심으로Crowdsourced translation in the digital era: Focusing on Viki fansubbing community

Other Titles
Crowdsourced translation in the digital era: Focusing on Viki fansubbing community
Authors
김순미
Issue Date
Jun-2017
Publisher
한국번역학회
Keywords
translation in the digital era; fandom online community; crowdsourced translation; wiki translation; collaborative translation
Citation
번역학연구, v.18, no.2, pp 67 - 96
Pages
30
Journal Title
번역학연구
Volume
18
Number
2
Start Page
67
End Page
96
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/2349
DOI
10.15749/jts.2017.18.2.003
ISSN
1229-795X
Abstract
In the digital age, an increasing number of users who have linguistic proficiency, digital literacy, and genre knowledge are participating in translation activities. This trend has unsettled the traditional translation practices. Now, translation is making a transition from something static and sequential to something available in a collaborative system which is user-driven, interactive and ubiquitous. Against this backdrop, this study aims to investigate the following: firstly, to find distinctive characteristics of translation in the digital era drawing on Cronin(2013)’s concept of “wiki translation”, Pym(2003, 2011, 2013)’s study on translation ethics and electronic technology, and O’Hagan and Ashworth(2002)’s study on characteristics of translation in the digital age; secondly, to see how these characteristics are manifested in reality through Viki online translating community. Among many user-generated translation community, Viki online subtitling community is chosen for analysis because it is a new initiative which became hugely successful by combining effective commercial strategies and fandom factors. This case study will show how translation activities in the digital environment evolve.
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