Interplay in the digital media environment: Putting focus on the blurring line between advertising and public relations in South Korea
- Jo S.
- Issue Date
- Taylor and Francis
- The Moral Compass of Public Relations, pp.185 - 193
- Journal Title
- The Moral Compass of Public Relations
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- End Page
- The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
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- 사회과학대학 > 홍보광고학과 > 1. Journal Articles
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