Community Engagement and Community Identification in Social Community: Collective Efficacy as a MediatorCommunity Engagement and Community Identification in Social Community: Collective Efficacy as a Mediator
- Other Titles
- Community Engagement and Community Identification in Social Community: Collective Efficacy as a Mediator
- Authors
- 전미나; 김미예; 한정수
- Issue Date
- Aug-2018
- Publisher
- 사단법인 인문사회과학기술융합학회
- Keywords
- social community; online community; community engagement; community identification; collective efficacy
- Citation
- 예술인문사회 융합 멀티미디어 논문지, v.8, no.8, pp 767 - 774
- Pages
- 8
- Journal Title
- 예술인문사회 융합 멀티미디어 논문지
- Volume
- 8
- Number
- 8
- Start Page
- 767
- End Page
- 774
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/4875
- DOI
- 10.35873/ajmahs.2018.8.8.074
- ISSN
- 2383-5281
- Abstract
- We examined the relationship between how the engaging in social community and how the members identify themselves with their communities. In addition, we also investigated that how collective efficacy, belief in group capacity, emerged from community engagement mediate the relationship. Analysis by using data from various fan communities of celebrities (N=333) showed that community engagement is positively associated with community identification. More importantly, collective efficacy partially mediated the relationship. Our finding contributes to social community literature as it revealed an underlying mechanism of how community engagement increases community identification by strengthening a sense of collective efficacy. In addition, it would be worthwhile if further studies examine other mediators or moderators in order to provide deeper understanding how community engagement leads community identification.
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