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가격정보메시지 유형에 따른 가격지각 연구A Study of Customers’ Price Perceptions of Different Types ofPrice Information Messages

Other Titles
A Study of Customers’ Price Perceptions of Different Types ofPrice Information Messages
Authors
김성섭김용완전혜진오세인
Issue Date
Oct-2005
Publisher
한국외식경영학회
Keywords
Hotel buffet restaurant; Message of price information; Focal stimuli; Contextual stimuli; Residual stimuli
Citation
외식경영연구, v.8, no.3, pp 149 - 164
Pages
16
Journal Title
외식경영연구
Volume
8
Number
3
Start Page
149
End Page
164
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/58429
ISSN
1229-1838
2734-0600
Abstract
This study compares the before-and-after effects of different methods of delivering price information messages as they were presented before hotel buffet restaurant customers. The objectives of this study were as follows: first, to employ before-and-after studies to compare the effectiveness of different price information messages; and second, by analyzing customer responses, to determine the most effective type of price information message from a group of 6 different types of price information messages.Results were taken from a sample of 595 hotel buffet restaurant customers. They indicated that moderately priced price messages were the most effective among the 6 different types studied.
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