가격정보메시지 유형에 따른 가격지각 연구A Study of Customers’ Price Perceptions of Different Types ofPrice Information Messages
- Other Titles
- A Study of Customers’ Price Perceptions of Different Types ofPrice Information Messages
- Authors
- 김성섭; 김용완; 전혜진; 오세인
- Issue Date
- Oct-2005
- Publisher
- 한국외식경영학회
- Keywords
- Hotel buffet restaurant; Message of price information; Focal stimuli; Contextual stimuli; Residual stimuli
- Citation
- 외식경영연구, v.8, no.3, pp 149 - 164
- Pages
- 16
- Journal Title
- 외식경영연구
- Volume
- 8
- Number
- 3
- Start Page
- 149
- End Page
- 164
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/58429
- ISSN
- 1229-1838
2734-0600
- Abstract
- This study compares the before-and-after effects of different methods of delivering price information messages as they were presented before hotel buffet restaurant customers. The objectives of this study were as follows: first, to employ before-and-after studies to compare the effectiveness of different price information messages; and second, by analyzing customer responses, to determine the most effective type of price information message from a group of 6 different types of price information messages.Results were taken from a sample of 595 hotel buffet restaurant customers. They indicated that moderately priced price messages were the most effective among the 6 different types studied.
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