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A comparative analysis of the perception of public relations in Chinese and South Korean newspapers
- Authors
- Yoo, Jae-Woong; Jo, Samsup
- Issue Date
- Sep-2014
- Publisher
- ELSEVIER SCIENCE INC
- Keywords
- Xuan Chuan; Hong-Bo; Chinese newspaper; Korean newspaper; Public relations terms
- Citation
- PUBLIC RELATIONS REVIEW, v.40, no.3, pp 503 - 505
- Pages
- 3
- Journal Title
- PUBLIC RELATIONS REVIEW
- Volume
- 40
- Number
- 3
- Start Page
- 503
- End Page
- 505
- ISSN
- 0363-8111
1873-4537
- Abstract
- The study analyzes the major newspapers of China and South Korea to explore how the journalists perceive public relations term which is equivalent to Xuan Chuan in China and Hong-Bo in South Korea. Chinese news considered the primary function of Xuan Chuan to be persuasion, whereas Korean news considered the primary functions of Hong-Bo to be public information and image (reputation) management. Xuan Chuan was more likely to be associated with the government and persuasion, whereas Hong Bo was closely associated with for-profit organizations and image management. (C) 2014 Elsevier Inc. All rights reserved.
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