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기업 특성에 따른 PR책임자 권한 차이에 관한 실증적 연구Empirical Study on Differences between the Senior PR Executive’s Authorities depending on the Characteristics of a Company
- Other Titles
- Empirical Study on Differences between the Senior PR Executive’s Authorities depending on the Characteristics of a Company
- Authors
- 김찬석
- Issue Date
- Nov-2003
- Publisher
- 한국PR학회
- Keywords
- senior PR executive; authority; PR organization management; decision making of PR cases; CEO relations; IMC; PR책임자; 권한; 조직운영; PR의사결정; CEO관계; 통합마케팅커뮤니케이션(IMC); senior PR executive; authority; PR organization management; decision making of PR cases; CEO relations; IMC
- Citation
- 홍보학연구, v.7, no.2, pp 169 - 212
- Pages
- 44
- Journal Title
- 홍보학연구
- Volume
- 7
- Number
- 2
- Start Page
- 169
- End Page
- 212
- ISSN
- 1229-2869
- Files in This Item
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Collections - 사회과학대학 > 홍보광고학과 > 1. Journal Articles
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