관광목적지에 있어서 국제관광객의 평가 비교분석

Abstract

The purpose of this study was to examine the differences in the evaluation of international travelers’ experience based on their origin of country. Foreign visitors from seven countries were asked the four product evaluation variables (perceived service quality, perceived value, level of satisfaction, and revisit intention) after visiting Hong Kong. The relationship among the four product evaluation variables was significant and there were significant differences among foreign travelers based on their country of origin. In sum, visitors from Western countries inclined to evaluate their experience higher than those from Eastern countries. However, the relative significance of evaluation was not consistent across countries.